vAutoStock Blog

vAutoStock uses new website to launch new branding and marketing push

vAutoStock has launched a new website and set of brandings to reflect the full suite of vAutostock’s offerings.  These include vAutoPrep, vAutoTrack and vAutoBots.  

vAutoPrep (formerly referred to as vAutoStock) is already in over 100 businesses in the UK, Netherlands and Malaysia but the new name better conveys the purpose of their product – to improve car preparation times in dealerships.

vAutoPrep joins the existing vAutoTrack which uses RFID technology to track vehicle locations around the dealership.  vAutoBots is a new product currently in development and aims to streamline the inputting of data into multiple systems in dealerships, and there will be a separate launch in the coming months.

Chris Barrett, vAutoStock Managing Director explained:

‘We wanted to make sure it was clear what all of our solutions did, we think re-branding to vAutoPrep and keeping vAutoTrack achieves this.  It also makes way for our latest product vAutoBots, which I am very excited about’.

The new website allows visitors to watch simple animations explaining how vAutoPrep and vAutoTrack work as well as delve deeper to see screenshots and videos of the solution in action. Barrett said:

‘The new website enables potential customers to better understand our products and answer any initial questions before asking for a free online demo’.

Another first is the profit calculator.  There are some bold claims of a margin increase of £288,000 for a dealership selling 80 vehicles a month.  Using the calculator visitors can see for themselves by entering their exact details to understand the profit increase they could see.

With vAutoTracks’ recent partnership with Barcode Warehouse to supply Zebra RFID equipment the new website showcases how the solution can automate preparation as well as keep track of a vehicle’s location.  Some great shots of the system in the Barcode Warehouse Innovation Centre in Newark.

As the website is new Chris Barrett is inviting anyone to have a look around and is grateful for any feedback. 

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